Donor CRM for humansAI built in

Make the invisible visible.
Donor by donor.

AI does the heavy lifting. You stay human.

A CRM that turns intentions into actions. Log a call, attach the photo, schedule the next step — in one save. Save the donors you have, then grow the rest.

Free live demoSetup in 10 minutes30-day money-back guarantee
app.dogoodlabs.com/dashboard
Thursday, May 28
Good morning, Sarah.
Overdue
7
Due today
12
In pipeline
110
Lapsed majors
28
CW
Cameron Willis · $7.2k lifetime
Lapsed major donor — not in pipeline. Worth a touch.
Heads up
SB
Summit Bank · $348k lifetime
Renewal — no gift yet in 2026.
Today
EF
Ethan Fleming
Invite to next briefing — 5 days overdue.
Overdue
Trusted by mission-driven teams
USANA Foundation100 Humanitariansyour organization here — you’d be in good company.
The demo is the product

Walk in. Look around. Touch everything.

One click drops you into a fully loaded CRM — 500 donors, two years of giving history, a live pipeline, and the AI switched on. No form. No sales call. No “a rep will reach out shortly.”

Roam freely. Delete a donor. Generate an AI playbook. Print a board report. Break whatever you like — the demo quietly heals itself every night, like you were never there.

What we ask for before you enter

Nothing.

No email address
No credit card
No “quick call to qualify your needs”
No trail of crumbs back to your inbox
The best pitch we have is the product with the lights on.
Why doGood

The days of expensive CRMs need to end — so nonprofits can spend their money on doing good.

For decades, the best fundraising software has been priced for Fortune 500s and sold to nonprofits who can’t afford it. We built the same operating system. Then we made it fair. Every dollar you don’t spend on bloated CRM contracts is a dollar that reaches the people you serve. That’s why we doGood.

OUR PROMISE

“Enterprise muscle. Mission-aware pricing. So the work is the most expensive thing on your invoice — not the software that tracks it.”

From the team at
The problem

Most donor CRMs are filing cabinets.
Yours should be a partner.

Fundraising doesn’t fail because the data is wrong. It fails because the follow-up never happens.

Lost in the list

Your major donors are buried in 10,000 rows. The CRM tells you everything except who needs you most this week.

Stuck in the gaps

Log a call here. Schedule a follow-up there. Email from a fourth window. Half the work is moving data between tabs.

Silent at scale

A donor goes quiet. Your CRM doesn’t notice. By the time you do, six months have passed and the relationship is cold.

How it works

Three pages that change how you fundraise.

Action Center

One window. Two timeframes.
Zero copy-paste.

Click any donor. Pick a mode — Call, Email, Text, Meeting, Note. Talk. Press save. The interaction logs, the photo attaches, the open task closes, and tomorrow’s reminder lands on your calendar. All in one save.

  • Six modes, one window. Press C, E, T, M, N, or O to switch.
  • Smart notes — talk into the mic, AI writes the call summary.
  • AI-drafted emails personalized to the donor’s giving history.
  • Resume any open task right where you left off.
Action window · Cameron Willis
CW
Cameron Willis
North Star · $7,200 lifetime · last gift 14 months ago
Call
Email
Text
Meeting
Note
Other
Subject — Catching up on the gala
Just got off with Cameron — wants to give $5k by year-end, asked about the school program. Send the impact PDF this week.
Add future follow-up
Send impact PDF · in 7 days
Retention Control Room

A donor saved is worth
five donors found.

Most fundraisers chase new gifts. The smart ones save the ones they have. Retention surfaces the donors quietly drifting away — at-risk, lapsed, anniversaries approaching — and tells you exactly who to call this week.

  • Action queue ranked by urgency — Rescue, Renewal, Second-gift.
  • Signal board with retention rate, churn under $1K, major-donor churn.
  • AI 7-day playbook — names and reasons, not generic advice.
  • Tune the rules to your org’s reality.
Retention Control Room
Baseline retention
68.2%
204 of 299 prior-year donors returned
Returning YTD
204
+38% vs last year
$10K+ churn
12.4%
3 majors not back yet
Target progress
104%
Goal 65% — on pace
Fundraising Pipeline

Build philanthropists,
not lists.

The pipeline is the operating system for focus. Who matters, what stage they’re in, what should happen next, and whether the relationship is moving. Drag cards, log moments, and watch your forecast track the truth.

  • Six stages — Prospect → Cultivation → Ask → Committed → Received → Stewardship.
  • Stage-weighted forecast, not just total in motion.
  • “Needs attention” flag for cooling relationships.
  • Progress view shows which donors are moving, which are stuck.
Fundraising Pipeline · $1.1M in motion
PROSPECT13
Henry Hayes
2026 Opportunity
$50K
Karen Reeve
2026 Opportunity
$15K
CULTIVATION32
Keystone Advisors
89d in stage
$50K
Cedar Holdings
23d in stage
$25K
ASK17
Sofia Bennett
14d in ask
$25K
COMMITTED6
Casey & Grace Evans
14d committed
$25K
Product pillars

The brand promise lives in five product behaviors.

Action
The system shows what needs to happen next — and keeps it visible until it’s done.
Accountability
Work has an owner, a due date, a status, and a recorded outcome.
Trust
Giving data, receipts, ledgers, and reports are defensible and traceable.
Scale
Multi-org separation, roles, settings, and imports keep complexity controlled.
Nonprofit depth
Grants, sponsorships, programs, retention, impact, and stewardship are part of the model.
The math behind the mission

What you’d pay elsewhere
for the same toolkit.

For a 15-person fundraising team. Same features, very different invoices. AI included where ours is included, charged where theirs is charged.

Compare
7 features. 4 vendors.
All prices reflect annual cost for 15 users with AI included.
Recommended
doGood.
Pro plan
$1,639
per year · all-in
Salesforce
NPSP + Einstein
$22,140
+ ~$25K setup
Bloomerang
Mid-tier
$6,300
content AI only
Raiser’s Edge NXT
Blackbaud
$18,000
+ implementation
Fundraising pipeline that drives the season
Stage-weighted forecast + AI “needs attention” nudges.
Included
~Requires build
$Premium tier
~No AI nudges
AI included on every page
Summaries, suggestions, drafts — no metered bill.
Includedno per-call fees
$Einstein add-on+$50/user/mo
~Limitedcontent assistant
~Limitedpremium add-ons
Content studio with Story Builder
Brand-kit email builder, plus AI that turns a donor’s history into a ready story.
Included
$Marketing Cloud+$10K+/year
~Basic builder
$Online Express
AI Smart Notes (meeting → clean summary)
Paste your notes or a transcript; AI writes the donor record.
Included
$Einstein add-on
Not available
Not available
Unified Action Window
Log + plan in one save. No tab juggling.
Included
~Requires buildconsultant fee
Separate screens
Separate screens
Retention Control Room (AI 7-day playbook)
Surfaces who’s drifting before they lapse.
Included
~DIY dashboards
~Retention scoring
$ResearchPoint+$5K/year
Done-for-you migration & onboarding
From spreadsheet, Donorbox, or another CRM.
Included
$Required partner$25K–75K
$$2,500–8,000
$$10K–40K
Year-one total
Same toolkit. Same 15 users.
Very different invoices.
doGood Pro
$1,639
all-in, AI included
Salesforce
~$47,000
incl. setup year-one
Bloomerang
~$13,000
incl. onboarding
Raiser’s Edge NXT
~$43,000
incl. implementation
Save $45,000+ in year one vs. Salesforce.

Pricing reflects publicly listed rates and standard partner-quoted implementation for a 15-user nonprofit team as of June 2026. Salesforce NPSP includes 10 free seats; pricing shown reflects paid Einstein + Marketing Cloud add-ons. Numbers are estimates for comparison and may vary by region, contract length, and discount eligibility. Feature availability reflects vendors’ published offerings as of June 2026 and may change.

Pricing

Simple plans. No per-donor fees.

Pick a plan by team size. Bring as many donors as you want. Save the difference for your mission.

Enterprise
For larger teams, multi-program, or multi-chapter orgs.
Let’s talk
Starts around $799/mo for 50 seats
25+ team members · multi-org separation
  • Everything in Pro
  • Multi-org / multi-program setup
  • AI Power Pack option (unlimited AI use)
  • SSO + advanced permissions
  • Unlimited email sends
  • Custom onboarding & white-glove migration
  • Dedicated success manager
  • 99.9% uptime SLA
  • Annual billing & PO terms
Contact sales

*About AI — straight numbers. Pro includes 20 million AI tokens a month for your whole team — enough for 15 people to use AI every working day (most use a fraction). At our cost that’s about $55/monthof AI usage, and it’s on us. Hit the limit? One tap adds another 5 million while we reach out to help you get even more from it — no per-seat surcharge, ever.

Every plan comes with a 30-day money-back guarantee. Cancel anytime. Your donors. Your data. Your relationships.

The pipeline pulled our whole summer season forward. Commitments that normally trickle in through July are already done, about 20% faster, and the gamified feel keeps the team genuinely driven.

BP
Brian Paul
President, USANA Foundation
Ready when you are

Stop losing donors to the noise.

Set up takes ten minutes. Your first donor relationship saved pays for the year.

Get started todayBook a walkthrough →